ABC Corp., a mining equipment manufacturer, provides loaders and feeder breakers for Ground Works, a mining company. ABC Corp. regularly sends information on new products as well as on upgrades for old products to the management in Ground Works. ABC Corp relies on _____ to sell its products.

Question

Quizplus · Accepted Answer

ABC Corp. sells its products directly to Ground Works, the mining company, without involving any intermediaries such as distributors or representatives. This direct approach to selling is known as using direct channels.

ABC Corp, a Mining Equipment Manufacturer, Provides Loaders and Feeder Breakers