Peach, a cosmetic company, sells its products only through some independent representatives. To buy a Peach product, customers will have to contact a representative and place an order for the products they need. This information indicates that Peach:
A) uses a direct selling strategy.
B) relies on channel captains to sell its products.
C) employs category managers to sell its products.
D) uses truck jobbers to sell its products.

Question

Quizplus · Accepted Answer

Peach's method of selling products directly to customers through independent representatives is a hallmark of a direct selling strategy. This approach bypasses traditional retail stores and allows customers to purchase products directly from the company via its representatives.

Peach, a Cosmetic Company, Sells Its Products Only Through Some