Lush, a cosmetics company that makes handmade beauty products, gives its customers a free item when they return used Lush containers. This offer is aimed at promoting recycling of the containers. The channel used by the consumers to return used containers is referred to as a:

Question

Lush, a cosmetics company that makes handmade beauty products, gives its customers a free item when they return used Lush containers. This offer is aimed at promoting recycling of the containers. The channel used by the consumers to return used containers is referred to as a:​

Quizplus · Accepted Answer

The channel used by consumers to return used containers is referred to as a reverse channel, as it involves the process of moving goods from their final destination for the purpose of capturing value or proper disposal.

Lush, a Cosmetics Company That Makes Handmade Beauty Products, Gives