Bubble, a company that manufactures gums and candies, distributes its products through all possible channels. One can pick up a Bubble's product from just about anywhere-department stores, general stores, convenience stores, and even local pharmacies. Which of the following distribution strategy is being employed by Bubble?

Question

Quizplus · Accepted Answer

Bubble is using an intensive distribution strategy, which aims to provide widespread availability of its products by distributing them through as many outlets as possible. This approach is evident from the description that Bubble's gums and candies can be found in a wide variety of retail locations.

Bubble, a Company That Manufactures Gums and Candies, Distributes Its