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John Works for an Ice-Cream Manufacturer

Question 80

Multiple Choice

John works for an ice-cream manufacturer. His department focuses on keeping the finished products fresh as well as ensuring that they reach the retailers on time as the products are highly perishable. In addition, his department decides on which flavors of ice cream should be sent to which retailers in various trade areas. John is most likely involved with:


A) reverse management.
B) horizontal integration.
C) downstream management.
D) backward integration.

Correct Answer:

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