Sales of Kathleen's baked goods have begun to increase dramatically. She is selling online, but many customers in her core region are asking about local outlets where they can make immediate purchases. Kathleen has no desire to open and operate a retail outlet herself, but she also does not want her product sold beside a generic cookie in a supermarket. What type of distribution will Kathleen investigate for her premium baked goods?

Question

Quizplus · Accepted Answer

Selective distribution is the best option for Kathleen because it allows her to choose specific retail outlets that align with her brand's premium image, without the need to open her own store or have her products placed in unsuitable locations.

Sales of Kathleen's Baked Goods Have Begun to Increase Dramatically