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You've Just Landed a New Job as the Chief Marketing

Question 109

Multiple Choice

You've just landed a new job as the chief marketing officer for John Deere, manufacturer of agricultural, construction, and gardening equipment. You want to make sure you're using the best distribution channel strategy for reaching both B2B and B2C sales. In evaluating your company's needs, what do you decide is the best approach?


A) Market factors, especially the fact that you're marketing to two very different groups, suggest that dual distribution is the best strategy.
B) Organizational factors, particularly the fact that John Deere is one of the premier equipment manufacturers with vast resources, enable you to market all of your products directly to your customers.
C) Product factors, especially the fact that you're marketing to two very different groups, suggest that distributing through intermediaries is the best means of reaching both types of customers.
D) Product factors, especially the large size of all of your products, suggest that distributing through intermediaries is the best means of marketing your goods.

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