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Made in Switzerland, Patek Philippe Watches Retail for Five and Six

Question 116

Multiple Choice

Made in Switzerland, Patek Philippe watches retail for five and six figures and have developed a cult following among timepiece connoisseurs. Which level of distribution intensity makes the most sense for Patek Philippe?


A) Intensive distribution, where the product is available for sale in as many retail outlets as possible, including all department stores and jewelry stores
B) Selective distribution, where the product is available in only a limited number of retailers to help protect the company's brand image, such as select department stores and jewelry stores
C) Exclusive distribution, where the product is available at only a very limited number of retailers to promote the image of exclusivity and prestige, such as independent jewelry stores
D) Digital distribution, where the product is only available through online retailers, such as Amazon.com

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