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You're the Chief Marketing Officer for Mars, Inc

Question 147

Multiple Choice

You're the chief marketing officer for Mars, Inc., the company that manufactures such famous brands as Snickers, M&Ms, and Twix. Given that you'd like to get your affordable snacks into as many hands as possible, which level of distribution intensity makes the most sense for you to use?


A) Exclusive distribution, where the product is available at one dominant grocery store chain, like Kroger, which also owns Ralph's, Fred Meyer, and many other chains
B) Selective distribution, where the product is available at select grocery stores and convenience stores
C) Intensive distribution, where the product is available in grocery stores, convenience stores, drugstores, mini-marts, and vending machines
D) Digital distribution, where the product is only available through online retailers

Correct Answer:

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