In the absence of other cues:
A) many buyers interpret low prices as signals of high-quality products.
B) price offers no clue of a product's quality to prospective purchasers.
C) price is an important indicator of product quality to consumers.
D) the relationship between price and quality holds true only in declining economies.

Question

Quizplus · Accepted Answer

In the absence of other cues, consumers often rely on price as an important indicator of a product's quality, assuming that higher prices are associated with higher quality. This is a common heuristic used in decision-making when other information is not available.

In the Absence of Other Cues