Dish Network has recently advertised a bundled package of 50 channels plus Internet for $59.99 per month but in the fine print, the advertisement notes that this offer is applicable for new subscribers only. What type of pricing policy is Dish Network using with this promotion?
A) Promotional pricing
B) Odd pricing
C) Penetration pricing
D) Flexible pricing

Question

Quizplus · Accepted Answer

Promotional pricing is used here because Dish Network is offering a special deal (a bundle of services at a discounted rate) to attract new subscribers. This is a common strategy to increase the customer base by providing an incentive for a limited time or under specific conditions.

Dish Network Has Recently Advertised a Bundled Package of 50