Which of the following statements is true about the forecasting technique known as the "survey of buyer intentions"?
A) It is the preferred technique for making long-term forecasts.
B) It is time-consuming because data can only be collected through personal interviews conducted face-to-face or over the phone.
C) It should only be used by organizations with huge quantities of customers so that results are based on a significant amount of data.
D) Results may be somewhat misleading in that buyer intentions do not necessarily translate into actual purchases.

Question

Quizplus · Accepted Answer

This technique involves asking customers about their future purchase plans. While it can provide valuable insights, there's a gap between what people intend to buy and what they actually purchase, making the results potentially misleading.

Which of the Following Statements Is True About the Forecasting