As the chief marketing officer at Chevrolet, you'd like to determine how much the engineering team's redesigned dashboards are going to influence your sales forecasts. You've decided to use the Delphi technique, but you're not sure who to include in your research. Of the following groups who might provide useful insights, which group are you least likely to turn to for feedback?

Question

Quizplus · Accepted Answer

The Delphi technique involves gathering insights from a panel of experts to make informed decisions or forecasts. In the context of redesigning dashboards for Chevrolet, the focus would likely be on aspects such as usability, safety, aesthetics, and environmental efficiency. Audio/hearing specialists, while important in certain contexts, would be less relevant to the specific task of dashboard design compared to experts in automotive engineering, environmental design, and visual processing, who can directly contribute insights on the dashboard's functionality, efficiency, and user interface.

As the Chief Marketing Officer at Chevrolet, You'd Like to Determine