Many People Were Surprised When Famed Discount Retailer Wal-Mart Started

Many people were surprised when famed discount retailer Wal-Mart started acquiring smaller online retailers such as Bonobos and ModCloth, which are known for selling higher-end fashion at moderate and higher prices. Why would Wal-Mart executives make acquisitions like these?

A) By offering more higher-priced, high-quality products, Wal-Mart executives hope to enhance consumers' overall perception of the Wal-Mart brand.
B) Wal-Mart executives want to be perceived as a major player in all segments of the market, from low to high, which they intend to accomplish by eliminating the competition through acquisitions.
C) By offering stylish, high-fashion products, Wal-Mart executives hope to reposition the brand as a premier clothing retailer.
D) Through these acquisitions, Wal-Mart gains access to new groups of consumers who can then be introduced to the Wal-Mart brand.