You're the Marketing Manager for Streamline Technology, a Company That

You're the marketing manager for Streamline Technology, a company that makes ergonomically designed home office equipment. Six months ago, your firm introduced a new paper shredder that was faster, easier, and more comfortable to use. You priced the paper shredder at $350, which is double and even triple some other models, to reflect its many superior product features. However, sales have been poor. What is the most likely explanation for this situation?

A) You underestimated demand for a product like yours.
B) You relied too heavily on in-store promotions and did not create an effective promotional campaign.
C) Consumers do not perceive real value in the extra features of your product and therefore are not willing to pay a premium price for it.
D) Staples is your primary distribution partner, and you're competing against the Staples private-label product.