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Thanks to a Couple of High-Profile Celebrities Wearing Your Company's

Question 140

Multiple Choice

Thanks to a couple of high-profile celebrities wearing your company's products at highly publicized events, your exclusive, high-end, faux-fur coats are taking off! Fashion-forward consumers want your coats, and they're willing to pay top dollar for them. Now Nordstrom, the higher-end department store chain, wants to distribute your faux-fur coats. How do you respond to Nordstrom in a way that protects your brand's prestige?


A) You decline Nordstrom's offer and pursue other distribution channels, such as small boutiques.
B) You accept Nordstrom's offer, but only on a six-month trial basis.
C) You accept Nordstrom's offer, but only on the condition that the store never discounts your product.
D) You accept Nordstrom's offer without any hesitations.

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