Bath & Body Works brand shower gels retail for about $12.50 a bottle, while Suave Naturals shower gels retail for about $3.00 a bottle. A recent survey conducted by Suave revealed that many people enjoy the Suave gel fragrances just as much as the Bath & Body Works fragrances. Why might some people still be willing to pay a higher price for the Bath & Body Works products?

Question

Quizplus · Accepted Answer

The perception of quality is often influenced by price, leading some consumers to believe that more expensive products, like those from Bath & Body Works, are of higher quality than cheaper alternatives, regardless of actual performance or consumer satisfaction reports.

Bath & Body Works Brand Shower Gels Retail for About