You are head of sales and marketing for your cowboy boots manufacturing firm. It has been a chaotic product year, with a great deal of input from many stakeholders: consumer advocacy groups, employees, competitors, and shareholders. You are meeting with the CEO to establish pricing objectives for the upcoming product year.
Required:
Which of the following factors will you consider as you establish your firm's pricing objectives?

Question

You are head of sales and marketing for your cowboy boots manufacturing firm. It has been a chaotic product year, with a great deal of input from many stakeholders: consumer advocacy groups, employees, competitors, and shareholders. You are meeting with the CEO to establish pricing objectives for the upcoming product year. ​
Required:
Which of the following factors will you consider as you establish your firm's pricing objectives?

Quizplus · Accepted Answer

The firm's survival is a critical factor in establishing pricing objectives, as it ensures the company remains viable and competitive in the market.

You Are Head of Sales and Marketing for Your Cowboy