Brands which can differentiate themselves from competitors by features, quality, or service are able to:
A) charge a higher price than competitors.
B) reduce fixed costs.
C) reduce variable costs.
D) increase the breakeven volume.

Question

Quizplus · Accepted Answer

Brands that differentiate themselves can charge higher prices because they offer something unique or of higher quality that competitors do not, making customers willing to pay more for their products or services.

Brands Which Can Differentiate Themselves from Competitors by Features, Quality