Dali Stationery and Office Supplies is a market leader in China. The company wants to expand its business and is setting up retail chains in other Asian countries. Which of the following new-product development strategies is being used by the company in the above scenario?

Question

Quizplus · Accepted Answer

Dali Stationery and Office Supplies is using a market development strategy by expanding its existing product offerings into new geographic markets, in this case, other Asian countries.

Dali Stationery and Office Supplies Is a Market Leader in China