Marta's company wants to revamp its potato chips brand to compete with Lay's potato chips. She has been researching consumer preferences so that she can market her company's chips accordingly. What type of strategy is Marta using?

Question

Quizplus · Accepted Answer

Marta is using a product positioning strategy, which involves defining how a product is perceived by consumers relative to competing products. By researching consumer preferences, she aims to position her company's potato chips in a way that they can effectively compete with Lay's, focusing on how the product is viewed in the market rather than creating new products or entering new markets.

Marta's Company Wants to Revamp Its Potato Chips Brand to Compete