Promotional campaigns conducted by a firm during the introductory stage of a product lifecycle generally focus on:
A) informing the market about the product and explaining its features.
B) reducing the size of the available market through selective advertising.
C) comparing the firm's product with those of competitors.
D) communicating new and alternate uses for the product.

Question

Quizplus · Accepted Answer

During the introductory stage of a product lifecycle, the primary focus of promotional campaigns is to inform the market about the new product and explain its features, benefits, and potential uses to stimulate interest and awareness among potential customers. This is crucial for building initial market presence and encouraging the first purchases.

Promotional Campaigns Conducted by a Firm During the Introductory Stage