Manufacturers of consumer food items often provide taste tests when they introduce new products. One of the benefits of this approach is consumers can be moved through multiple steps of the new-product adoption process. Which step of the new-product adoption process can NOT be experienced through a taste test?

Question

Quizplus · Accepted Answer

Rejection is a step in the new-product adoption process that is not directly experienced through a taste test. Taste tests primarily aim to generate awareness, facilitate trial, and allow for evaluation of the product by consumers. Rejection or acceptance happens internally within consumers after they have processed their experience, which goes beyond the immediate scope of a taste test.

Manufacturers of Consumer Food Items Often Provide Taste Tests When