Mackenzie just completed her master's degree and is willing to take risks on new technologies. In fact, Mackenzie is one of the very first consumers to buy new technology and is not worried about what others think. Mackenzie is in the _________ category of the diffusion process.
A) innovator
B) early adopter
C) early majority
D) laggard

Question

Quizplus · Accepted Answer

Mackenzie fits the description of an "innovator" in the diffusion process, as she is willing to take risks on new technologies and is among the very first consumers to buy new technology. Innovators are characterized by their willingness to adopt new products or technologies before the majority of consumers do.

Mackenzie Just Completed Her Master's Degree and Is Willing to Take