Samuel is an average American - in regard to virtually every demographic characteristic. Samuel is 45 years old, married with one child, and a first-level manager at Caterpillar in Peoria, Illinois. Samuel is thoughtful and pragmatic in his purchasing decisions, but doesn't want to be left behind. Samuel should be considered a(n):
A) early majority consumer.
B) innovator.
C) early adopter.
D) laggard.

Question

Quizplus · Accepted Answer

Samuel fits the description of an early majority consumer because he is thoughtful and pragmatic in his purchasing decisions, indicating he adopts new products after a careful review, which is characteristic of the early majority group. This group doesn't rush into new technologies or products but adopts them once they have been proven and accepted by a significant number of people.

Samuel Is an Average American - in Regard to Virtually