Tide laundry detergent commands an extremely high market share. Purchasers of the product are extremely less sensitive to price changes. Based on this assessment, it can be said that Tide has high brand equity.

Question

Quizplus · Accepted Answer

High brand equity is indicated by a strong brand preference and loyalty, where consumers are less sensitive to price changes, suggesting Tide's strong market position and brand value.

Tide Laundry Detergent Commands an Extremely High Market Share