The original owner of a brand name can claim exclusive rights to the name even when the brand name becomes a descriptive generic name for a class of products.

Question

Quizplus · Accepted Answer

Once a brand name becomes generic through common use, the original owner may lose the exclusive trademark rights to that name, as it becomes a common term for the class of products rather than being identifiable with the brand itself.

The Original Owner of a Brand Name Can Claim Exclusive