Firms can receive trademark protection only for the brand name and brand mark and not for the product features or packaging elements.
Correct Answer:
Verified
Q96: Brand names should contain words or phrases
Q97: A rise in perceived quality or public
Q98: Production of private-label goods helps manufacturers reach
Q99: A brand is said to have high
Q100: A strong brand identity can contribute to
Q102: The _ stage in brand loyalty leads
Q103: A company has introduced a new product
Q104: Line extension is the strategy of attaching
Q105: Consumers at the _ level of brand
Q106: Merrill Lynch's bull logo cannot be considered
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