The _____ stage in brand loyalty leads consumers to refuse alternatives and search extensively for the desired merchandise.
A) brand recognition
B) brand insistence
C) brand awareness
D) brand preference

Question

Quizplus · Accepted Answer

Brand insistence is the stage in brand loyalty where consumers are so loyal to a brand that they reject alternatives and will search extensively for their preferred brand's products.

The _____ Stage in Brand Loyalty Leads Consumers to Refuse