The Kirkland brand is owned by Costco, and the products can only be purchased at Costco stores. Costco contracts with manufacturers to produce and package products under the Kirkland name. Kirkland can be regarded as a(n):
A) family brand.
B) individual brand.
C) generic brand.
D) private brand.

Question

Quizplus · Accepted Answer

Kirkland is a private brand because it is owned by a retailer (Costco) and its products are available exclusively at Costco stores. Private brands are those owned by a retailer or a wholesaler rather than a manufacturer.

The Kirkland Brand Is Owned by Costco, and the Products