Which of the following terms refers to the process of collecting and using information for marketing decision making?
A) Market engineering
B) Marketing research
C) Market capitalization
D) Marketing sampling

Question

Quizplus · Accepted Answer

Marketing research is the process that involves gathering, analyzing, and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present, and potential customers for the product or service. This process is used to inform marketing decision making.

Which of the Following Terms Refers to the Process of Collecting