While shopping at the mall, you notice a group of young women asking shoppers whether they can spare five minutes to answer some questions about their shopping experiences at the mall. Given your marketing experience, you immediately recognize that these young women are conducting a marketing research project.

At which step in the marketing research process are the young women?

Question

While shopping at the mall, you notice a group of young women asking shoppers whether they can spare five minutes to answer some questions about their shopping experiences at the mall. Given your marketing experience, you immediately recognize that these young women are conducting a marketing research project. ​
​
At which step in the marketing research process are the young women?

Quizplus · Accepted Answer

They are in the process of collecting primary data by directly asking shoppers about their experiences, which is a method of gathering firsthand information for a research project.

While Shopping at the Mall, You Notice a Group of Young