Paul Simmons owns a food distribution business and employs approximately 80 people in a variety of positions including executive management, administrative support personnel, sales, distribution, and marketing. He's very interested in maintaining a positive work culture and aspires to being one of the best places to work in his region. He recently hired a marketing consulting firm to complete an employee satisfaction study for him to gain insight into how his workers view their job, benefits, supervisors, and other important elements such as compensation and benefits. What type of data best describes this project?

Question

Quizplus · Accepted Answer

The data collected from the employee satisfaction study is considered primary data because it is original data collected specifically for Paul Simmons' business to address his unique questions and needs.

Paul Simmons Owns a Food Distribution Business and Employs Approximately