Hart's, a large discount store with locations across the United States would like to add pharmacies to their stores. Marketers at the company would like to research if consumers would be receptive to the pharmacies if Hart's were to add them. They begin their research by looking at the company's internal data. What problem might marketers from Hart's encounter with the internal data?

Question

Quizplus · Accepted Answer

Internal data, while valuable, often focuses on existing operations and customer interactions specific to the company's current offerings. When exploring new ventures like adding pharmacies, this data may not cover consumer attitudes or behaviors outside of what's already known or offered by Hart's, thus limiting the scope of insights into new opportunities.

Hart's, a Large Discount Store with Locations Across the United