Follett Bookstores would like to conduct research on trends in the college bookstore industry. Marketers at Follett's begin their research with publications from the American Booksellers Association. What type of secondary data are they utilizing?

Question

Quizplus · Accepted Answer

Industry publications are considered a type of secondary data because they are collected and published by organizations within the industry, such as the American Booksellers Association, and are not generated internally by the company itself or by government entities.

Follett Bookstores Would Like to Conduct Research on Trends in the College