Test marketing a new product is expensive and communicates company plans to competitors prior to its full-scale introduction.

Question

Quizplus · Accepted Answer

Test marketing can be costly due to the expenses associated with producing and marketing the product on a smaller scale before a full launch. Additionally, it can inadvertently reveal the company's plans to competitors, as they can observe and analyze the test marketing efforts.

Test Marketing a New Product Is Expensive and Communicates Company