Erica is a marketing researcher involved in improving retail store layouts. She would like to know the order in which various types of products are purchased by customers. She also wants to find out what type of assistance is required by the customers while purchasing products. The best method for Erica to collect this data would be by:

Question

Quizplus · Accepted Answer

Observation is the most direct method for Erica to understand the order in which products are purchased and the type of assistance customers require. It allows her to see firsthand how customers navigate the store and interact with products and staff.

Erica Is a Marketing Researcher Involved in Improving Retail Store