One way to avoid language issues in international research is to use:
A) back translation.
B) a local market researcher.
C) language translation software.
D) English-speaking respondents in research studies.

Question

Quizplus · Accepted Answer

Back translation involves translating the material into the target language and then back into the original language to ensure accuracy and consistency, minimizing language issues.

One Way to Avoid Language Issues in International Research Is