Marketers rarely encounter differences among members of a target group, as they segment potential consumers into homogeneous groups.

Name: Marketers rarely encounter differences among members of a target group, as they segment potential consumers into homogeneous groups.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Marketers often encounter differences among members of a target group, despite segmentation efforts to create homogeneous groups, because individual preferences and behaviors can vary widely within any defined segment.

Marketers Rarely Encounter Differences Among Members of a Target Group