"For the same dollars that you spend on a no-frills ticket to Los Angeles, fly Business Class with us!" is the advertising statement issued by FlyHigh Airlines. It represents an attempt by FlyHigh Airlines to position itself with respect to its competitors.

Question

Quizplus · Accepted Answer

This statement is an example of positioning, as FlyHigh Airlines is attempting to distinguish its service (Business Class) as superior or more valuable compared to the basic or no-frills options offered by competitors for the same price.

"For the Same Dollars That You Spend on a No-Frills