Lululemon Athletica, which specializes in athletic wear for women, recently launched a website featuring Ivivva, a new line of athletic and dance clothing for girls. Based on the information given in this example, Lululemon Athletica is using _____ segmentation to segment its markets.

Question

Quizplus · Accepted Answer

Lululemon Athletica is using demographic segmentation to segment its markets by targeting a specific age group (girls) and gender (female) with its Ivivva line.

Lululemon Athletica, Which Specializes in Athletic Wear for Women, Recently