Sustainability has become an important value among individuals in the United States and some believe that manmade factors such as the increased use of diesel and gasoline in cars has led to global warming. Those worried about global warming and seeking ways to reduce their carbon footprint and have invested in products such as solar panels for their homes and electric or hybrid vehicles. What type of segmentation would be most appropriate for Toyota to utilize in marketing its Prius - a hybrid vehicle?

Question

Sustainability has become an important value among individuals in the United States and some believe that manmade factors such as the increased use of diesel and gasoline in cars has led to global warming. Those worried about global warming and seeking ways to reduce their carbon footprint and have invested in products such as solar panels for their homes and electric or hybrid vehicles. What type of segmentation would be most appropriate for Toyota to utilize in marketing its Prius - a hybrid vehicle? ​

Quizplus · Accepted Answer

Psychographic segmentation is most appropriate for Toyota to market its Prius because it involves segmenting the market based on values, attitudes, and lifestyles. Individuals concerned about sustainability and reducing their carbon footprint would be more inclined to purchase a hybrid vehicle like the Prius, aligning with their environmental values and lifestyle choices.

Sustainability Has Become an Important Value Among Individuals in the United