Gabriela's is a boutique gift shop that carries a variety of high quality items. Gabriela has recognized that she can't sell everything for everyone, but she does want to have items for major parts of the market. For example, she recently added men's leather goods, including wallets, belts, and cell phone covers to the women's purses and shoes she already carried. In addition, Gabriela has items for children such as backpacks. By identifying different customer groups, Gabriela has engaged in:

Question

Quizplus · Accepted Answer

Gabriela is dividing the market into distinct groups of buyers who have different needs, characteristics, or behaviors, which is the definition of market segmentation. By offering products for men, women, and children, she is tailoring her product offerings to meet the needs of different market segments.

Gabriela's Is a Boutique Gift Shop That Carries a Variety