Bass Pro Shops retail stores have to be experienced in person for the full effect. Bass Pro is much more than just a retail store, as they include massive aquariums and fabulous displays, all directed toward people with an interest in outdoor sporting activities. Bass Pro also offers their Outdoor Skills Workshops, where customers can refine their skill in activities such as fly fishing and archery. If you enjoy hunting, fishing, and boating, Bass Pro Shop is the place for you! Bass Pro Shop is using:
A) psychographic segmentation.
B) geographic segmentation.
C) demographic segmentation.
D) behavioral segmentation.

Question

Quizplus · Accepted Answer

Bass Pro Shops is using psychographic segmentation by targeting customers based on their interests and lifestyles related to outdoor sporting activities.

Bass Pro Shops Retail Stores Have to Be Experienced in Person