Vicks advertises its NyQuil brand is THE nighttime cold remedy. Vicks wants you to think of NyQuil whenever you need a "nighttime, sniffling, sneezing, aching, coughing, stuffy-head, fever, so you can rest medicine." NyQuil is the product for this situation. NyQuil is using a_______ positioning strategy.

Question

Quizplus · Accepted Answer

NyQuil's positioning strategy is focused on a specific use or application, emphasizing its effectiveness as a remedy for nighttime cold symptoms to help users rest. This strategy highlights the product's intended use and the situations in which it should be considered, rather than focusing on competition, value, or specific product attributes.

Vicks Advertises Its NyQuil Brand Is THE Nighttime Cold Remedy