Licensing is advantageous compared to exporting as it provides access to local partner's distribution channels and also protection from legal barriers.

Question

Quizplus · Accepted Answer

Licensing allows a company to access its local partner's distribution networks, which can be more efficient than establishing its own. Additionally, by partnering with a local entity, the company can navigate legal and regulatory barriers more effectively, as the local partner is already familiar with the local laws and regulations.

Licensing Is Advantageous Compared to Exporting as It Provides Access