Use of straight extension strategy as part of global marketing strategy permits economies of scale in production and marketing.

Name: Use of straight extension strategy as part of global marketing strategy permits economies of scale in production and marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Straight extension strategy involves selling the same product in foreign markets without any modification, which allows companies to achieve economies of scale by spreading the costs of production and marketing over a larger volume of units.

Use of Straight Extension Strategy as Part of Global Marketing