_____ is a contractual arrangement in which a wholesaler or retailer agrees to meet the operating requirements of a manufacturer.
A) Direct investment
B) Franchising
C) Value engineering
D) Business process reengineering

Question

Quizplus · Accepted Answer

Franchising is the correct answer because it involves a contractual relationship where the franchisee (wholesaler or retailer) agrees to operate under the franchisor's (manufacturer's) brand and follow its operational guidelines.

_____ Is a Contractual Arrangement in Which a Wholesaler or Retailer