_____ is a contractual agreement that grants marketers in other countries the right to distribute a firm's merchandise or to use its trademark, patent, or process in a specified geographic area.
A) Value engineering
B) Sole sourcing
C) Offset agreement
D) Foreign licensing

Question

Quizplus · Accepted Answer

Foreign licensing is a contractual agreement where a company (licensor) allows another company in a different country (licensee) to produce or sell its products, or use its intellectual property, in exchange for a fee or royalty. This enables the licensor to expand its market presence internationally without a significant investment in new facilities or operations abroad.

_____ Is a Contractual Agreement That Grants Marketers in Other