An International Company Chose to Go with a Global Marketing

An international company chose to go with a global marketing strategy in a new location, planning to exactly duplicate the company's previous success in its home country. The venture was not a success. While it enjoyed economies of scale, the marketing campaign did not engage new customers. Which information is essential to create a new and successful marketing campaign?

A) Factors that led to successful efforts in the company's home country
B) Input from employees who were laid off due to the business's failure
C) Negative comments made on social media by the company's limited number of visitors
D) Information from doing a rotating promotional effort that changes with the four seasons
E) Specific details about the unique needs of potential customers in the new location